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Creative Strategies

B efore starting any project, my goal is to grasp the goal that a client has to determine the best way to attain a fixed goal. This helps me to work on a creative solution (be it audio, video, or photographic). I look for efficiency within the two principle constraints of any project; budget and time. Here is what my creative and strategic strategy consists of:

MEETING WITH THE CLIENT

Like in the movies, all good videos have to have a good scenario. Before attacking a scenario of your corporate video I ask questions that help me define my obligation and engagement toward you.

STRATEGIC PROPOSAL

Equipped with the answers that you have given, I put together a multimedia strategy the will differentiate you. My techniques will bring out your competitive advantage. I will also, at this point, propose a schedule of completion that fits your needs.

PRESENTATION OF A SCENARIO AND APPROVAL

A client must be comfortable with the proposed scenario and, most importantly, be excited about what is going to take place. The duration of a corporate video is roughly between 1 nd 2 years. If a client presents a video on their website or for an event, they must be proud of what they present.

PRE PRODUCTION

My main priority in my planning phase is to respect budget and time constraints.

PRODUCTION

My production team works hard at being as incognito as possible so as to not get in the way of the daily hustle and bustle of your company. After all, companies need to function during the filming process.

POST PRODUCTION AND APPROVALS

One can never underestimate client feedback. For me, the approval process begins at the beginning of production. Scenarios and scripts are revised with the client. I even like to have the client at filming to get feedback on footage. A visual project is always more complicated than it seems so keeping the customer in the loop is my priority.

 

 

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